Restaurant Marketing

8 Essential Restaurant Marketing Strategies

To boost engagement

Are you looking for restaurant marketing strategies?
It is not easy to become famous because there are so many restaurants worldwide and it is really competitive.
But we will help you with 8 essential restaurant marketing strategies and these strategies help you boost customers and grow your restaurant.

1. Use Customer Review

Using customer review is one of the most important things to reach out your customers.

Because the customer review tells your audiences about your restaurant such as what kind of food is popular or how much your restaurant is loved by many people.

These information encourage audiences to visit your restaurant.

According to a survey 93% of customers say online review is important and influence their decisions.

This means that almost all the people are relying on customer reviews in restaurants.

2. Content Marketing

If you are struggling to increase customers, sales or brand awareness it is a great idea to use content marketing.

Content marketing is the marketing approach that focus on planning, creating and delivering valuable content to your target audience.

Content can be anything;
・And more

For example, you create a blog about the recipe of Chinese food for people who are interested in Chinese.

Creating valuable and relevant content help you build trust in your audience.

If you want to learn more about content marketing, read Content Marketing For Restaurant .

What result you can get from content marketing

  • Build brand awareness
  • Build customer trust
  • Increase sales
  • Boost website traffic
  • Increase customers
  • Improve SEO

3. Reciprocity

Reciprocity is one of the most powerful tools for changing people’s behavior.

It simply means that when we give something to people they feel an obligation that they have to give something back in return.

For example, consumers who get a free sample of food at supermarket are more likely to buy that food (Cialdini, 1984)

Another study (Smolowe, 1990) found that mailing that is requesting donation for “The Disabled American Veterans” resulted in 18% of response. However, when mailing with a small gift and personalized address labels resulted in 35% of response.

How can we use it for restaurant marketing

There are lots of ways of taking advantage of reciprocity.

One of the good examples is content marketing because it gives your audiences valuable information. The more you give them great information, the more likely they are to get interested in you.

Other examples are: “Giving $5 dinner discount coupon through a news letter” , ” Sending a special message to make customers feel special” or ” Giving customers sample food and ask them to post the picture of food on social media”.

Make sure you give something first before requesting.

4. Use Social Media Marketing

One of the best ways of connecting with your audiences or customers is to use social media.

It is true that a number of people use social media when they search brands, food, services or products.

According to “The Social Media Monthly” 72% of people use Facebook when they decide which restaurant to go.

So this means using social media helps you to reach out audiences and increase customers.

There are different type of social media platforms you can use:

  • Photo sharing ( Instagram, Snapchat, Pinterest)
  • Social network ( Facebook, LinkedIn)
  • Video share ( YouTube, Vimeo, TikTok)

If you want to know about Instagram, go to this page; 7 Effective Instagram Marketing Ideas for Restaurant

For boost engagement
social media marketing for restaurant

5. Design your Website

It is really important to make your website look clear, simple and beautiful.

Because it is the first place that your audiences visit and webdesign have an impact on how your audiences perceive your brand or restaurant.

It is obvious that people make a decision based on superficial cues such as image, appearance, color, price, design and so on ( Tunnerman & Scharlau, 2016)

For example, when people see the advertisement of potato chips, they buy it because of the design, flavor or package design. They do not really consider the ingredients or where it is made in.

This means when audiences look at your website and if webdesign do not look good, they are likely to leave your website because of that bias.

And it is also important to add all information that your audiences are looking for such as prices, the menu list or the picture of dishes.

6. Develop Email Marketing

Email marketing is the process of developing relationship with your potential customers. Using email marketing gives you lots of benefits such as building relationship with your audience, increase brand awareness, and so on.

According to HubSpot, there are about 3.8 billion email users worldwide.

So if you are trying to connect with your audiences it is a good idea to think about Email marketing.

7. Publish Blog

Creating and publishing blog is the most efficient way of reaching out your audiences.

Because blog is cost less compared to other marketing campaign and it helps you build brand awareness,boost traffic to your website and increase customers.

For example, you regularly post blog about the important information of your restaurant such as new dishes, discount or recipes.

Delivering these valuable information helps you build trust with your audiences or customers.

If you create a high quality blog, your audiences are more likely to become fun of you and trust you.

8. Reveal your staffs

Have you ever seen the package of vegetable which has the photo of person who grew that vegetable at supermarket?

It is obvious that showing the human photo increases the trust with people.

Many study show that a human photo on the website have a positive impact on audience’s first impression of trustworthiness.

Using human photo also increase conversion rate. A study investigated whether the number of contact increase or not with “only contact icon” VS ” human photo”.

The result show that people contacted more when they look at human photo: icon(3.7% conversion rate) vs human photo(5.5%).

So this means that it is important to use the photo of staffs or chef, and it is a good idea to make a profile of each staff. These increase trust and engagement with your audiences.

For increase engagement
reveal staff

In conclusion

we discussed 8 restaurant marketing strategies:

  1. customer review
  2. content marketing
  3. Reciprocity
  4. Social media marketing
  5. Design website
  6. Email marketing
  7. Publish blog
  8. Reveal worker

Although there are many restaurant marketing strategies it is important to know which strategy is best for your current situation.

It is also important to understand advantages and disadvantages of each marketing strategy.

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