When you are asked about what content marketing is, you could easily answer this question.
But what about content strategy. Can you explain the difference between them.
If you want to know how they are different, you are in the right place.
Content marketing is often thought to be the same thing but they are different.
They support with each other.
What is content marketing
Content marketing is the marketing approach which focuses on creating, publishing and delivering valuable content to target audience.
So content marketing is just a practice of creating content.
For example, look at the picture below. This is a Facebook post from booking.com
This content is talking about 7 islands in European. And this information is valuable for people who are interested in island or travel in European. Because it is exactly they are looking for.
As you noticed, this facebook content is not promoting and selling any services.
So the content will be something valuable for target audience, not the advertising.
What is content strategy
Content strategy is the foundation for content marketing.
Without content strategy content marketing will not be successful .
According to Moz “Content strategy concerns itself with the vision”
This means that content strategy defines why you are creating content, who you are creating content for, when you will publish content, what type of content you will choose and how you measure your success.
So the difference is that content marketing is just the approach focusing on creating, publishing and delivering content.
On the other hand, content strategy is the plan for creating great content and it support content marketing.