Content marketing is one of the most popular marketing and many companies are using content marketing for their business.
According to the survey from content marketing institute 91% of B to B marketers use content marketing to reach out customers. And about 97% of B to C marketer said that their business become successful with content marketing approach.
Before we look at examples of content marketing, let’s look at what content marketing is.
What is content marketing
Content marketing is the process of creating, publishing and distributing valuable and relevant content to your target audience.
Content marketing helps you in many ways such as boosting traffic, increase brand awareness, build trust with your customers and increase sales.
There are some benefits of content marketing. If you want to know how content marketing helps your restaurant check out this page to know the benefits.
What are examples of content marketing for restaurants
Content marketing is useful and effective. There are some types of content marketing. I will introduce some examples. Let’s take a look at examples.
1. Blog content marketing
Blog is the most effective type of content to reach out your audience and share information with them.
Blogging helps you increase bran awareness, convert audience to your customer or build relationship with your customer.
One of the best examples of restaurant blog is “Mei Mei” which is the Asian restaurant in Boston.
They frequently post blog about variety of recipes. For example, this blog is sharing the recipe of “Congee” which is a type of rice porridge.
Mei Mei often publish their blog content to get audience interest and engage in their blog. This helps restaurant build relationship with their customers.
2. Social media content marketing
Using social media is an effective way of connecting with your audience because there are so many people using social media.
According to emarsys, there are about 3.5 billion social media users worldwide. And it is true that many companies create social media content for their business.
There are many types of social media networks (such as Facebook, Instagram, Twitter or Pinterest).
This is the example of social media content marketing.
Italian restaurant called “FIO COOKHOUSE&BAR” has an instagram account.
This instagram account share variety of dishes. Their posts tells customer what type of meals they can eat, and tells customers about the information such as business hours or new menus.
Posting these information help restaurant to build relationship with their audience and customers.
3. Infographic content marketing
Infographics is the collection of data, image, chart and text, which makes it easier to understand the overall topics. Using simple wording, clear image and short sentence for infographics is the effective way to communicate information.
This is the example of infographics content marketing.
This infographic is explaining about the menu ordering system . This infographic uses clear image, color and simple wording. These help audience or customers to understand how to order food.
We looked at some types of content marketing. Think about which type of content is best for your restaurant.